How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 10:02
Processes
Good marketing is doing this well.
Perception
Why are men so attracted to big breasts?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
People
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Product
Place
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
James Bond game 007 First Light gets first trailer - The Verge
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Price
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.